App Analytics – Measuring Success and Improving User Engagement
Introduction to Analytics : Analytics provide insights into user behavior, helping you make data-driven decisions to improve your app’s performance, retention, and overall success. Key Metrics to Track : User Acquisition : How many users are downloading your app? Which channels are most effective for acquiring users? Retention Rate : How many users are returning after their first session? High retention indicates that users find value in your app. Engagement : Measures how actively users are interacting with your app. Track metrics like session length, screen views, and in-app actions. Churn Rate : The percentage of users who stop using your app over time. A high churn rate could indicate issues with the user experience. Lifetime Value (LTV) : Estimates how much revenue you can expect from a user over their lifetime. LTV is crucial for determining your app’s profitability. Tools for App Analytics : Firebase Analytic...
